Payday Loans Direct Lender

Representative Example:

Borrow £3,500 over 12 months, repay £311.81 per month, total repayable £3,731.96. Interest rate 12.7% (variable). Representative APR 12.7%.


Late repayments can cause you serious money problems. For help, go to moneyadviceservice.org.uk.

Payday Bad Credit is a payday loans direct lender in the UK and we have a full team based in London, able to process your application from start to finish. As direct lenders of payday loans, we are able, upon acceptance to lend the money you need, quickly and safely, with instant decisions on all of the loans applied for with us.


Our online application can be completed by clicking on the button below, and it usually takes less than 5 minutes to complete. You will receive an instant decision on the screen and if your application is successfully approved, we can usually transfer funds to your account within 1 hour.

Because we are a direct lender, the entire application process is completed with us, not having to go via any third-party lenders or loan brokers, making for a very efficient process. All applications with us are securely encrypted to keep your data safe at all times whilst applying for that instant loan you need.

We are FCA Authorised lenders of short-term loans up to £10,000 for a variety of purposes including debt consolidation, financial emergencies and more. Apply today for a loan with us to get yourself on track with the money you need.

What is a direct lender?

A direct lender is one that allows you to apply for a loan directly with the company, rather than the likes of brokers who work with a panel of lenders. In the case of payday loan brokers, they simply take your information and put it to various direct lenders, acting as the ‘middleman’ rather than the actual provider of the money needed.

In the world of online loans and short term finance, there are a lot of comparison websites and brokers and sometimes it is hard to tell who really provides the loan. When looking for money, be it in the form of a quick loan or not, you want to avoid any upfront fees and hidden costs and conditions in the small print.

We are direct lenders

We, as direct lenders, operate both the application and the lending process which means we make the lending decisions and led the money when accepted. This means that there are no middlemen to take a cut and you will only ever deal with us. Importantly, it also means that unlike in the case of comparison sites, we will not share your details or data with multiple third-parties and your payday or other loan application is only with us.

Keeping your details secure

Our entire application and decision processes are encrypted and secure. We never share your information with any middlemen or third parties without your full consent. When you are looking for finance, whether it is to pay a bill or fix an emergency expense, you want to know exactly who you are dealing with and dealing with Payday Bad Credit is the answer.

You most certainly do not want your information sent to numerous companies, finding yourself bombarded with emails and phone calls. Hence, working with a direct lender in the UK gives you control over which company you are working with and who is processing your application.


Applying with a payday loans direct lender online: What are the benefits?

Payday loans in the UK are a well-established route of acquiring quick money and emergencies cash for unplanned expenses such as car repairs, home repairs, pressing bills and more. When considering a payday loan, it is therefore important that you understand all of your options. As most payday loans are applied for and funded online, it is key that you understand what the benefits of a payday loans direct lender actually are in practice:

More Transparency: With broker websites, you can never be sure exactly who you are going to be submitting and entrusting your details with and where those important details are going to end up. As a proud consumer, you want to know that your information is secure and that you know exactly who you are dealing with.

Our website is hosted on a secure server; hence it starts with https. This adds an extra layer of encryption to all data on and submitted through our website so that you can rest assured that your information will be dealt with safely. Your application will go straight to our underwriting team which is based in London. Here, we will carry out some additional checks and there may be a phone call to you to confirm a few details.

No Middlemen: Previously, the online loans industry was plagued with middlemen who would pass on customer details. This would result in payday applicants receiving hundreds of unwarranted text messages, emails and phone calls offering a short term loan. With Payday Bad Credit, everything is done under our roof and in-house by our teams, no middlemen.

FCA Authorised: We are an FCA authorised and regulated firm and as part of our commitment to responsible lending, we will not bombard you with information and unsolicited contact. The only thing to be aware of, if we cannot service your loan requirements, is that subject to your consent, we may pass you onto one of our trusted partners who may be in a better position to help.

This could be because your requested an instalment product or needed same day funding. Our priority is helping you get high acceptance and affordable finance that you will want to proceed with and this could involve working with a selected partner, rather than a panel of lenders as in the case of a broker.

No Upfront Fees: By working with a direct lender of payday loans, there are no fees for ‘signing up’ or ‘administration’ that are associated with a broker or introducer. We appreciate that if you are in a position where you are looking for money, the last thing you want is to have money taken out of your account. How can you apply for money and have money taken out? That is why there are no upfront fees for applying with a direct lender and the only fees you will be charged are for the daily interest that accrues and any potential late fees.

How do I know if I am applying to a payday loan direct lender UK?

One of the simplest ways to check if a company is a direct lender is to check the FCA register. This will show whether they have a lenders license or a broker’s license and if it is the latter, it suggests that they only introduce loans but do not service them.

Other methods include looking at the language on a website. As part of FCA regulation, brokers must state on their websites that they are brokers rather than lenders. This should make it very clear for the customer. However, some websites will not make this information all too clear, so it is worth scrolling down to the footer at least to double check.

Other language you might see is ‘guaranteed approval’ or ‘our panel of lenders’ and this highlights that they are likely to be working with several companies and not underwriting the loans themselves.

direct-lendersSearching online for direct lenders

To go one step further, you can type in ‘direct lenders not brokers’ into search engines to find a list of competing companies. Or you can do more research on a potential company such as looking up their reviews or testimonials and if the feedback is that they are a direct lender, then you are good to go. Remember to check the website of the direct lender you choose though to ensure they offer the product you need, for example loans with same day funding, bad credit loans, emergency loans or otherwise.

Can I apply to a direct lender with bad credit?

Yes! At Payday Bad Credit, we are here to accommodate those with adverse credit histories who may have been turned down by mainstream lenders. You may find yourself with a history of poor credit if you have not been able to keep up with credit card and loan repayments in the past.

We understand that people can go through hard times but still want to show their creditworthiness, which is why we have partnered with our trusted bad credit direct lenders who may be able to assist you with acquiring loans for bad credit in the UK.

We and our selected partners may be able to help through alternative loans, which may involve a guarantor, secured loan or a slightly higher rate charged, we aim to help those with bad credit to get the finance they need.

How to apply with payday bad credit

Our application is based 100% online and starts with filling in a few details to help us understand your circumstances and properly and effectively process your application. This requires a few simple details:

  • Your Name
  • Country of Residence
  • Income/Expenditure
  • Employment Information
  • Current Account Details

The importance of providing accurate details when applying for a loan

This information only takes 5 minutes to complete and gives us an initial picture of whether you meet the starting criteria. This means being above 18 years old, living in the UK, employed and able to meet monthly repayments.
The card information tells us where we can send money to your account if successful and also where to collect repayments from each month. The online application can be completed by desktop, mobile or tablet 24 hours a day, 7 days a week.

We will always carry out a series of additional checks. The most common checks performed by direct lenders are those pertaining to credit and affordability. The credit checks use live data from Experian, Call Credit and Equifax to determine how well you have repaid other forms of credit in the past.

Why are affordability checks important?

The affordability checks aim to calculate your income against your expenditure to see how much you can afford to repay each month without getting yourself into financial difficulty. The outcome of effective checks means that a customer is granted, or refused a loan, and that should they be accepted, they receive an amount which suits their income and affordability.

Same day funding and repayments

If the customer is successful, we are able to transfer funds via BACS to their bank account in one lump sum (meaning that they receive it in full, not in instalments or ‘bits.’) We are typically able to send funds within 1 hour of successful approval or sometimes a matter of hours.

The customer then has the flexibility to repay over 6,9,12,18 or 24 months and there is the option to repay early too. So, if you find that you are in a good financial position and want to save money on the overall interest, you may do so and clear your account early.

Representative example:

Borrow £3,500 over 12 months, repay £311.81 per month, total repayable £3,731.96. Interest rate 12.7% (variable). Representative APR 12.7%.

Payday Bad Credit is a trading style of Western Circle Limited – Company Registration Number: 7581337. We are fully authorised and regulated by The Financial Conduct Authority.
FCA full permission license: 714479
ICO Registration Number: Z3305234

Payday Bad Credit terms and conditions apply.

Applicants must be 23 or over. All loans are subject to affordability, applicant verification and traditional credit checks via various national databases by Payday Bad Credit responsible lending policy. Loan limit maximum of £10,000.

In most cases, loan decisions may take up to 30 minutes during office working hours.
If your bank does not support Faster Payments, funds will be sent to your account the same day as approval so long as you’re approved by 16:30.